Welcome to our ‘MEET ME’ series. This series will highlight all the badass people involved with our shop. We’ll introduce someone new every week, including photos and fun facts. Feel free to find these babes on social media, support and connect with them. This week we’re chatting with Malori Maeva – Resident Renegade Florist of Hoot & Holler.


Hi babes! Meet Malori. She’s our go to gal for all things hip hop, jokes and of course, FLOWERS. Malori the Flower Queen. Do you think she has her own flower crown? Or is that totally cliche? Whatever, she rocks.

I’m glad to call Malori a friend as well as a fellow female rockstar aka Business Owner. She’s what you want to be when you grow up. Independent, passionate, hilarious as fuck and a successful entrepreneur. To learn all about her bitchin local biz – Hoot & Holler + her deepest darkest secrets…. read below. Okay, maybe the deepest darkest secrets part was a bit much… Just read the interview already!


M: Tell me a little bit about your background! Where did you grow up? Where’d you go to school? ?

mm: I was born and raised right here in Phoenix! For college, I had the opportunity to live in Chicago which was huge in shaping the person I am today in terms of my creativity and my love for travel (both of which fuel my work).

M: When did you get into floral design?

mm: It’s been about three years now! I was feeling incredibly bored in my 9-5 job and was trying to find a creative outlet. Turns out, I had a knack for it and now I’m lucky enough to call it my full time job.

M: What are some of the things you love most about your job?

mm: My favorite thing about my job is when I actually get to work with the flowers. Being a business owner is a lot of not-so-glamourous work on the computer and lots of meetings and budgeting and blah blah blah. I live for the days when the studio is full of fresh blooms and I get to create beautiful arrangements.

M: What is your creative process like?

mm: For me, it starts with color. When I’m working on a floral design (or any creative project, actually), I have to start with a color palette. From there, I start to explore texture. In flowers, I’m looking for shapes that inspire me, texture of petals, and the shapes of various blooms to give my work dimension. Once I have my supplies assembled, my brain just kind of shuts down and it all comes together. It’s like magic :).

M: What inspires you?

mm: Right now, travel is at the top of this list for me. Whenever I’m feeling burnt out or uninspired I know it’s time to take a trip. Seeing new places, eating new food, and just getting out of my routine is huge for me.

M: Top three cities on your travel list?

mm: The places I’d love to go again and again are Chicago, Austin, and Seattle. This year, I’m hoping to hit Marfa, New Orleans, and Napa.

M: What do you love about working with CURIIOS?

mm: It’s always a chance to try something totally off the wall and unique.

M: Do you have any favorite CURIIOS items in your closet?

mm: YASSS!!! I have this amazing black floral romper that I basically live in all summer and two tank tops that get worn at least once a week.

M: Describe what a #curiiosbabe is to you.

mm: In my opinion, a curiiosbabe is a boss. It’s totally a brand that caters to independent women with an edge and I’m obsessed with all of my curiios pieces. They make me feel like a power lady when I wear them :).

M: What interest do you have in fashion?

mm: Fun fact: I actually started school as a fashion design major. I’ll totally admit that Gossip Girl was my gateway to fashion. When I was a little girl, I cared a LOT about fashion, then I went through a bit of a DGAF phase and towards the end of high school I circled back around. Now I’m into minimal, functional pieces that I can wear a million times and that I don’t have to give too much thought to.

M: How would you describe your personal style?

mm: My style is monochromatic, relaxed, and functional. I work a lot so my first priority when buying new clothes/shoes/jewelry is whether or not it will lend itself well to my floral world. I have to steer clear of white because I ruin it immediately and I don’t like a lot of color so I’ve finally just given into that. My closet is a lot of black, gray, and blue.

M: What is your favorite part about living in Phoenix?

mm: Growing up, I HATED it here. But when I moved to Chicago, I realized how much Phoenix really has to offer. My favorite part of living in Phoenix is the sunset and the way the rain smells. Those two things never get old to me and it’s my favorite thing to share with out of town folks.

M: What do you enjoy doing in your downtime?

mm: I have like 800 hobbies. Recently I’ve been totally into weaving and finishing this impossible paint by numbers my roommates and I bought on a whim (they are SO DIFFICULT).

M: Favorite flower?

mm: I can’t pick just one. I love anemone, thistle, and peonies. A recent favorite is the bearded iris (look it up, it’s insane).

M: Favorite spots to visit in Phoenix?

mm: I love to eat so that’s how I spend most of my time. I adore Fame Caffe, Bitter & Twisted, Lux, Teaspressa, In-Go’s, and Worth Takeaway (They’re in Mesa but 100% worth the drive. Promise).

M: Tea or Coffee?

mm: Tea (Earl Gray, please)

M: Top 5 bands on your favorites list?

mm: I’d say my top 5 musicians right now are Beyonce (obvi), YG, Kanye West, Sylvan Esso, and Adele. I have very eclectic taste in music.


Check out some BTS works of Ms. Malori Maeva below!

hoot_and_holler (7) hoot_and_holler (5) hoot_and_holler (4) hoot_and_holler (6) hoot_and_holler (9)hoot_and_holler (8)



Parisa Zahedi

Interview by Mallory Prater