Welcome to our first ever ‘MEET ME’ series. This series will highlight all the badass people involved with our shop. We’ll introduce someone new every week, including photos and fun facts. Feel free to find these babes on social media, support and connect with them. This week we’re kicking it off with someone unexpected. Our founder: Parisa Zahedi. Most of you may not know about her, or that she created CURIIOS, so read on, to learn more.


Parisa Zahedi is the absolute definition of a #curiiosbabe. The ultimate powerhouse by day and party junkie by night.

She is single-handedly in charge of the ideas and execution of all things CURIIOS, and keeps her goofy spirit with her at all times. On a list of most fashionable people in the valley, (or in all of AZ for that matter) Parisa is at the tip top. Her love of all things monochrome is definitely strong, but she is one of the most colorful personalities you’ll ever meet.

I had the chance to ask Parisa a few questions about her rad style and how CURIIOS was born and raised, and I even got to take some photos of the babe herself. Scroll down to get to know the heart and soul behind CURIIOS, and I know you’ll be as blown away as I am!


m: Tell me a little bit about your background! Where did you grow up? Where’d you go to school?

p: Grew up in the suburbs. Went to the college I was supposed to, with the major I was supposed to have. Dropped out of that college, moved away from the suburbs, and ended in the land of opportunity. LA. Enrolled in Fashion Design at FIDM, graduated, worked, had an idea. Moved back to the suburbs started a biz, loved the biz, moved to the city, and the rest is CURIIOS. xx

m: When/how did you get interested in fashion?

p: Age 6, flipping through mom’s magazines. Seriously.

m: How did CURIIOS come about?

p: A girl, with a dream, motivation in her back pocket, and no fear of failure in sight.

m: How would you describe your personal style?

p: Bi-polar! Rock’n’roll tendencies, with a monochrome palette, dash of structure and a whole lot of self expression. Be bold or bust.

m: What are your favorite designers?

p: Rick Owens, Alexander McQueen, Issey Miyake, Saint Laurent, and Balenciaga. There are many more, because i’m rarely a favorites girl.

m: What’s your favorite part about living in Phoenix?

p:Watching it blossom into the city it was always meant to be.

m: What are some of your favorite places to frequent?

p: These will actually be featured on the CURIIOS blog every two weeks. All our favorite spots to hit around the valley. First up is our “Coffee Crush” blog, check it out, and let us know which are your favorites!

m: What do you enjoy doing in your down time?

p: Oh man, there are so many things. I’m definitely the girl that will not turn down a good massage. Or the chance to get some really great thrifting into my day. Of course, being the music lover I am, sneaking in a concert or two monthly is an absolute must. With all that being said, I also like to get some Parisa hangs in. Zeppelin turned up loud, pj’s on, phone away,and a cup of hot persian tea. Having some time alone, in full relaxation mode is key. As a business owner, you always have to remember to make time for yourself to de-stress.

m: Describe exactly who a #curiiosbabe is.

p: A #curiiosbabe is a “Powerhouse by day, party junkie by night” kind of girl. She’s a twenty something with a non apologetic style, and thirst for life. She of course, loves all things monochrome. Adventure molds her, fashion influences her, architecture inspires her, and music moves her soul. Her knowledge of the world around her is something she holds dear. “They can take everything away but your intelligence” is a life motto to live by. A #curiiosbabe is a risk taker and leader with a humble persona and a kind heart. To be a part of our ever-growing community, just remember to be bold, but kind, curious but wise, and most of all stylish in your own right.

m: What’s at the top of your bucket list?

p: 1. Skydiving in Switzerland

2. Traveling the entire US in one trip. Preferably with a cute Airstream in tow.

3. Buy the motorcycle of my dreams, and ride.

m: What are you listening to right now?

p: Right now, i’m in bed, computer in lap and silence. However, the few things that would be circling ‘round the record player would be a collective of the most random artists. Example below:

Led Zeppelin

The Rolling Stones


Eagles of Death Metal

Stevie Wonder

Frank Sinatra

Dean Martin

Nightmares on Wax

People Under the Stairs

P.S. Comment below with some of the tunes you’re listening to right now.

m: What snack can you not get enough of?

p: Everything. Joking. A little. Definitely Glutino Honey Mustard Pretzels. These are the golden ticket to my heart.

m: Do you have any quirky habits?

p: Habits? I don’t know. Weird things that apparently no one else does.. Yes.

One of them being, that I think I am the only person to pour milk into the bowl before my cereal.

m: What countries are at the top of your travel list?

p: Easy. Greece, Spain, and Bali

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(Photos taken by Mallory Prater of CURIIOS. All rights reserved.)

For more photos by me, check out my website below